Events & Partnerships

Warner Music U (WMU) is the branch of Warner Music Group focused on developing artists. Our content and experiences are generated by aspiring creatives, with the intention of creating lifelong fans for our artists and labels. Reps receive hands on experience in the music industry, working directly with full time employees and artists from WMG label partners including but not limited to Atlantic Records, Warner Records, 300 Entertainment, Asylum Records, ADA, and Warner Nashville.

Events & Partnerships

Mia gladstone (2022): diy zine making & bookbinding workshop

A pre-save campaign for Mia Glastone’s 2022 album, LOOPY, located at the heart of VCU campus. I had a free zine making & bookbinding workshop since Mia is an avid writer & a queer artist — with zines being a crucial part of queer visibility throughout history. I also provided vegan chocolate chip cookies since Mia’s also a vegan, and provided a discussion circle for attendees. Additionally, I passed out paper hearts with “POSITIVE AFFIRMATIONS” based off of her song on the album then encouraged participants to write more affirmations for the next person to take.

A group of people working on arts and crafts outdoors at a park table covered with crafting supplies including scissors, colorful paper, and drinks, with trees and buildings in the background.

julia wolf (2022): tote bag screenprinting activation

I partnered with the Highland Support Project’s fundraiser concert series to have a free tote bag screenprinting station for Julia Wolf’s 2022 single, Hot Killer. In order for people to screen print, they had to pre-save the single. I made screens that stated “Your mom is a (hot) killer” and posted a preview on the club’s socials and my socials the morning of the event. Students were lining up specifically for the table an hour before the show was even supposed to start, and completely ran out of my 50 tote bag run within the first 30 minutes of printing. We then started advertising that anyone who couldn’t make it in time could bring their own clothes to print on, and attendees printed the design on jackets, shirts, skirts, and more.

People browsing items at an outdoor street market with various goods and jewelry displays, brick buildings, and dumpsters in the background.

meet me @ the altar (2023): valentines day

As a pre-save campaign for Meet Me @ The Altar’s 2023 album, Say It To My Face, I ran a Valentines Day event located in the heart of VCU campus. I worked mostly on my own but spread the word throughout the art department in group chats/flyers across campus. I posted flyers up in academic buildings and busy streets, then on the day of the event I had people scan a QR code with the presave link to receive a valentine/tote bag. I wanted to engage with complete strangers passing by, and I think it was super successful! I gathered around 50 presaves total and it was super engaging on campus!

A flyer on a black outdoor mailbox advertising a meet and greet event at the altar with Tote Bags Screen Printing and Warner Music on February 27, 2023, from 5 to 6 PM.

People at outdoor event with tables displaying screen-printed tote bags, paper crafts, and printed materials. One person is actively screen printing a tote bag with red ink, while others are observing or preparing items at the tables.

Black-and-white flyer for a music event titled "Meet Me @ The Altar" with a photograph of three women, one with blonde hair and tattoos, at the center, flanked by two women with glasses. Details include the date, February 27, 2023, time, 5-6 PM, location, The Outdoor Theater, and a note about free tote bags, music, valentines, and roses.

Title slide of a presentation about music activism and zine publishing with pink and purple star and heart decorations, showing 'Warner Music U x Mia Gladstone' with Celina aka Atlasnovuss.

A table covered with a white cloth displaying a Valentine-themed message in red paint, heart shapes, and the phrase 'Valentine's Day is a ❤️ for Mom!' in red letters. There are art supplies including a red paint jar, a brush, paper towels, and a wooden board on the table, with some colored paper cutouts and markers in the background.

A black outdoor table with flowers, markers, promotional materials, and stickers, including pink and red roses, a cup with black markers, several blue paper folders with Warner Music logos, and stickers that say 'meet me @ the party.'

sir chloe (2023): “i am the dog” presave campaign & vinyl giveaway

I partnered with Lurch Festival, a 3-day house show festival that ran concurrently with Coachella weekend 1. I had a table next to the food/vending area with posters for Sir Chloe that had room to draw attendees as a dog. The Scooby Snacks and "Salivate" Themed cupcakes were a huge hit to gain traction on the table. To enter the giveaway, people were asked to text Sir Chloe's community and/or pre-save the album for an extra entry.