The Jet, Evolved. “Defy”
Gretsch Guitars - Fender Musical Instruments Corporation
Raw. Unfiltered. Revolutionary. The all-new Gretsch Jet Collection defies convention with cutting-edge specs and aesthetics designed for players who refuse to blend in. Building on the legendary Jet legacy, these instruments don’t just make music—they make statements.
The goal of this campaign was to showcase local alternative music scenes across the globe and the ways Gretsch has contributed to them. The Jet was built to Defy. Featured artists include Die Spitz (US), Jordan Ziff (US), FANGZ (AUS), Mother Vulture (EMEA), and Blood Command (EMEA).
Copywriter, Social Media Manager, CRM, Email Design, Project Manager, Thumbnail designer.
Defy The Rules Feat. Die Spitz
Electromatic Premier Jet Feat. Jordan Ziff
Defy The Limits Feat. FANGZ
Defy Expectations Feat. Blood Command
Defy The Norm Feat. JR Holladay
Streamliner & Electromatic Jet Collection With Mother Vulture
Launch Email Blast
Logo Update
Social Reel with Mother Vulture
Product Launch Post
Email Blast
Social Reel With Jordan Ziff
Product Carousel

