Raw. Unfiltered. Revolutionary. The all-new Gretsch Jet Collection defies convention with cutting-edge specs and aesthetics designed for players who refuse to blend in. Building on the legendary Jet legacy, these instruments don’t just make music—they make statements.

The goal of this campaign was to showcase local alternative music scenes across the globe and the ways Gretsch has contributed to them. The Jet was built to Defy. Featured artists include Die Spitz (US), Jordan Ziff (US), FANGZ (AUS), Mother Vulture (EMEA), and Blood Command (EMEA). This campaign is still ongoing, but has accumulated 12,994,299 views on YouTube to date.