The all-new American Neo-Classic Series San Dimas Style 1 marks a major chapter in our history, bringing production back to our Southern California roots while honoring the designs that helped define a generation of high-performance guitars. Built with premium materials, player-focused features, and unmistakable style, this series captures the spirit of the past while pushing forward for today's musicians. Launch video in collaboration with Vans.

Campaign featuring demo videos from Jim Root of Slipknot and Dweezil Zappa