Misha Mansoor 7-String Collection

Jackson Guitars - Fender Musical Instruments Corporation

When Misha Mansoor approached our team with the goal of creating something beyond a traditional product demo, we identified an opportunity to differentiate the collection from our typical interview and playthrough content.

We developed a Y2K-inspired infomercial that used nostalgia and humor to create a more entertaining, shareable approach to product marketing. Featuring Misha as a frenzied salesman and a comedy script written by Brian Posehn, the campaign became one of our most widely discussed videos of 2025 and achieved a higher engagement rate than our typical video content, with overwhelmingly positive audience sentiment.

Copywriter, Social Media Manager, CRM, Email Designer, Video Producer, Production Coordinator, Website Management & Design, Project Manager, Artist Liaison, Thumbnail Designer.

Video Directed by Massimo Legittimo, Script by Brian Posehn, Motion Graphics by Victor Romanko.

Misha Mansoor Signature Evertune 8-String

Jackson Guitars - Fender Musical Instruments Corporation

Building on the Y2K-inspired creative direction of Misha Mansoor’s previous launch, we took a completely different approach for his signature ET8. As Jackson’s first-ever 8-string model featuring an EverTune bridge, the product was designed for modern players pushing the boundaries of low tuning. To reflect that innovation, we developed a futuristic creative direction inspired by high-performance sports car commercials.

The campaign positioned the ET8 as a sleek, cutting-edge instrument built for the next generation of progressive metal players. The launch was an immediate success, with the Limited Edition Jackson Juggernaut ET8 selling out in under one day.

Copywriter, Social Media Manager, CRM, Email Design, Website Management & Design, Project Manager, Producer, Artist Liaison, Thumbnail designer, Artist Photographer.